Sunsilk - Life can’t wait!
SUNSILK - LIFE CAN'T WAIT... WHY SHOULD YOUR HAIR?
Sunsilk - Caucasion Hair Care Products
IN-STORE CAMPAIGN; Oct./Nov. 2008
Objectives
- Create shopper awareness around Sunsilk's new look and improved formulation the new range offers.
- Drive Sales across varients and pack sizes
The Plan
Promoters were briefed to approach everyone passing them, but to particulalry engage with the target market - Caucasian haired females between the ages of 18 and 30, looking at hair care products. They will first exhibit the new Sunsilk range, determine the shopper's primary hair needs and wants, and then inform them which Sunsilk variant would be best for their hair and why.
Results
A clear increase in sales was realised during the presence of the in store promoters, as shown in the slides below.
Evidence
Accurate sales data of the range being promoted was obtained using AC Nielson's "What's in Store" programme.
