Sunlight takes on a whole new persona and makes light of the drudge of clothes washing! Make the new positioning that "Sunlight will brighten your life" come alive in store - in a way that offers shopper something unexpected from Sunlight, and makes the new brand positioning sing! Get samples in their hands and get them buying it....
Fun, fresh daisies on uniforms and gifts galore were the order of the day. Brand Ambassadors at shop shelf handed shoppers samples, free shopping bags, coupons and leaflets with their purchases. Their bright and friendly attitude reflected the brands new personality.
Lots of excitement at all the free offers, shoppers trying it and feeding back what they thought of Sunlight's great new looks attracted excellent awareness and was a talking point. Sales soared...