Motorola moves it!

The Brief:

Launch the Motorola Z8 ‘mediamonster' phone at Vodaworld in a way that sets the phone apart, and showcases its unique features. Stop people in their tracks!

The Appoach:

A Bourne Identity "Entertainment Zone" where we talked up the phone on special, gave away great prizes to savvy spectators participating and Beat Boxers and Rap artists won the day

The Result:

A morning that mirrored the phone : ‘pure entertainment', lots of interest and participation, with the phone selling out

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