Sample 500 000 parents as they drop off or collect their children (dirty!) from school, with a special OMO sachet encouraging parents to let their children, live, explore, learn and get dirty!
A funky "Adventures with Little People" reference booklet as a gift with the sample hit teams delivered with a smile - mornings and afternoons at pre-schools and primary schools in the target areas across the country.
Totally targeted, controlled sampling to 100% target market. Consumer delight at receiving both the sample and gift and even spontaneous invites to participate at school assemblies all over the country