Objective
To increase sales by demonstrating to shoppers the innovative, fun and fitness product - Free Jumpers.
The Plan
Promoters were deployed into 15 Game stores nationally, equipped with a pair of Free Jumpers.
Results
A success overall! The shopper receptiveness was one of interest and fascination. Shoppers were very keen to learn more about the product being demonstrated and many shoppers bought them as Christmas presents.
Evidence
Accurate sales data was provided by Game's internal sales tracker system.