Minding our A, B, C's - Pick n Pay Back to School made easy
Pick n Pay commissioned Compass Communications to help make "Back to School" stationery hunting as painless as possible for their shoppers. Helpers were easily identified as 'graduates' with their smart graduation gowns and mortar boards. Shoppers armed with their school stationery lists welcomed the friendly assistance in store. Pick n Pay proved a favourite one-stop stationery shop over the Back to School season.