'Life Can't Wait, why should hair?'
Sunsilk was recently relaunched and repositioned with gorgeous bold new packaging. The contemporary packaging is in alignment with its global positioning and creates a statement with its bold 'exclamation' logo, vibrant array of colours and new bottle shape.
Every girl wants, and deserves, beautiful hair - the basis of the Sunsilk message - was communicated to shoppers by a Compass team specially recruited for their great looks and sassy approach.
Lady Brand Advisors at the shelf played the role of 'hair care expert' explaining to shoppers the distinction between the choices and talking up the great new formulations and fragrances.
Dashing (and charming!) guys stood at the front of the store to alert shoppers entering the store, of the special purchase incentive on offer. They then sealed the deal by distributing a handy pink journal to the ladies once they had made their purchase.