Compass & Organics “Natural” winners!
Compass & Organics – “Natural” winners!
Following the success of Compass’ campaign for Organics in December 2007, Compass were entrusted with the in-store communication of Organics’ complete re-launch…
New packaging reflected the brands repositioning on a ‘Natural Nourishment’ platform, with the concept: ‘Healthy looking hair needs deep and vital nourishment that only nature can provide.’ Whilst the brand is an established one, the brand team set out to highlight the sumptuous, evocative new ingredient solutions and repositioning of the brand to shoppers. This was achieved through Compass’ in-store Ambassadors who were deployed over August, September and October in selected Pick ‘n Pay, Clicks, Spar and Shoprite stores around the country. They used a great “bookmark” handout which featured the striking new packaging and range, making telling the Organics story easy.
The result: The message being effectively communicated, an evident peak in sales figures and a notable and positive brand presence in store. Well done girls!
