A Sample of something refreshing
Compass was recently briefed to help Tiger Brands stimulate trial of their new offering from Hall's: a diary fruit mix with a yoghurt flavour. Dairy fruit blends are a growing market, and Hall's Yogi Smooth now packs the health benefits of diary and fruit into one refreshing drink.
Promoters were deployed in store to offer shoppers samples of this refreshing alternative to tantalize their taste buds. A third of the shoppers who tried the drink in store so far, have bought a bottle.
"This tastes much nicer than the plain fruit dairy mix - I'm always going to buy Hall's Yogi Smooth in future", says Mrs Smith of Parklands. She's not the only one who loved the flavour. Already over 2,000 shoppers have bought the drink after tasting its smooth refreshing flavour, and there is more to come...