Any way you look at it - we think celebrating our tenth year of being in business is pretty special - and to mark this special occasion, we decided to indulge in a bit of nostalgia looking back at some of the craziness and fun we have had over the years, and then look forwards at where to from here...
Compass communications began trading on 1st January 1997 from an office in a converted double garage and focused mostly on Public Relations programmes, copywriting, media recommendation and placement. The beginning of an exciting journey...
Media launches, exhibition management and clever styling at events led to Mall displays and sampling programmes. In-store promotions had a bad name, and the creativity and execution at the shelf was lukewarm to say the least. It became apparent that there was a big opportunity to innovate in this space and there was a groundswell of new business' who took up the challenge. Compass included.
From paint and air fresheners, through face creams, frozen fish, washing powder and wine to cellular phones and copywriting for a Versace launch of luxury watches for Top Billing - Compass might seem to be more diverse than ever, but in fact the opposite is true. Compass has become almost entirely shopper-focused in our service offerings, and the business has grown in this area primarily because of a strategically creative approach and a unique culture of quality, which permeates our processes and is a mantra for every team member. In what is a logistically challenging and difficult business, maintaining standards is a daily challenge, but is one we are passionate about, and know we are better poised than ever to deliver on for the next decade!
"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives." William A. Foster